Years of development with heart and knowledge, continuous improvement and adaptation to the needs of DPV-diving have brought the brand Bonex, and the power package aquaProp originated from the same company, to the current status. With its optimum level of development and an over 10 years built-up, outstanding and knowledgeable image the product now has great potential and is ready for the international market. In this way, Bonex will reorient its marketing strategy in the future. On the long term the focus will be aligned on the development of new resale structures and actively concentrate on the recruitment of new national and international partners.
“Now is the time to distribute our products worldwide with the help of new partners and to gain a larger market share. Therefore, we are searching for international distribution partners and welcome inquiries.” the company explains the relaunch of the new marketing strategy.
New direction – The Expansion
Due to a ten years development, the Bonex products feature outstanding and mature technology. This is considered as a leading argument in comparison with the current competitors. This technological leadership will be strengthened further on and expanded short and medium termed through active communication measures. In addition, the marketing will be focused on reseller acquisition and customer marketing. Advanced communication, test events, attractive offers for new and existing partners and presence in all major fairs will be part of the expansion.
The implementation
„The step into the international market is a responsible and comprehensive task.” Therefore, the founders and developers of Bonex, Christiane and Patrick Bonetsmüller, give this task in experienced hands. From July 2016 on, the sales specialist and enterprise developer Ramin Mirbaha will assume the entry into the international market. As part of this, the company announces the handover to Mr. Ramin Mirbaha as the new owner of Bonex GmbH & Co.KG. The acquisition was sealed July 1st, 2016.
“It is our goal to make Bonex conceptual for highest quality with sophisticated technology for each sport and technical diver. The already excellent quality of our service will be expanded.” Ramin Mirbaha assures the future development of the brand.
The man of action – Ramin Mirbaha
Ramin Mirbaha boasts many years of experience as a general manager and established himself three companies in the field of communication soft- and hardware. During his career, he worked for renowned companies such as Fresenius AG or Level 3 Communications, specializing in business development, sales and marketing. His special interest is the development of international distribution structures.
Already at the first meeting, Ramin Mirbaha, likewise an avid scuba diver shared the passion to Bonex. “I was immediately impressed by the company and their products. In all Bonex models, you can literally see and feel the years of intensive development. The products have been developed with a lot of knowledge and passion for diving.”
By combining professionalism and passion, the brand will be conducted in the future with full dedication to diving and enthusiasm for the product. In addition, it will embark on an international level. The previous managing director Christiane Bonetsmüller will be in advisory function furthermore and will lead together with Mr Ramin Mirbaha the company in the future.
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- Ramin Mirbaha
We wanted to know from Mr Mirbaha in which waters his dream-dive with a Bonex will take place?
“I’d prefer to explore the top10wrecks with a Bonex scooter. The first one would be the 200 meter long S.S President Coolidge in Vanuatu.”